Quirk Books, the independent publisher known for its irreverent reference guides and innovative works of fiction, has gone and done the unexpected once again. Effective immediately, the company is launching a new imprint that will give readers exactly what they expect. Book-lovers of the world, meet Normal Books.
"We think that becoming more conventional is truly the most 'strikingly unconventional' move we could make," says President and Publisher David Borgenicht. "Readers have come to expect the unexpected from us, and I'm pretty sure no one was expecting this."
The Normal Books imprint will offer a completely retooled frontlist of regular, completely straightforward books, with titles including Breakfast for Breakfast, Miss Peregrine's Home for Regular Children, and Pride and Prejudice without Zombies.
This groundbreaking, daringly creative move was engineered with readers in mind, says Associate Publisher and Creative Director Jason Rekulak. "We’re convinced there’s an audience out there that craves the same-old, same-old,” he says. “We're excited to stop pushing the envelope, and start nudging it back into the desk drawer next to the pens and rubber bands." The concept is expected to yield a more manageable workflow as well. “The sales reps have been clamoring for less buzzworthy titles,” notes Moneka Hewlett, Senior Sales Director.
Besides its new catalog of traditional print titles, Normal Books intends to release all subsequent books in eBook format: as plain text with no pictures and in a single small, non-dynamic font. Says Vice President Brett Cohen: "In the digital age, Normal Books will be square in the middle of the pack when it comes to using new, innovative technology. There’s no need to show off."
Below are the titles that Normal Books will be releasing in the coming months:
Guest Post from Kersten Fons of the the Brentwood Library
Planning a book club for teens is amazingly fun, but challenging. They are very picky about the books they read and don’t want anything too "schoolish." I try to combine a cool craft with each book I pick, and since I fell in love with the terrific pictures in Ransom Riggs's Miss Peregrine's Home for Peculiar Children, I wanted to do something that incorporated the pictures into the craft. So I came up with… photo transfer tile coasters!
We make a lot of different types of books at Quirk. And, over the years, we've made a name for ourselves by pushing the envelope to produce strikingly unconventional books. If you've seen our catalog, you know what I'm talking about.